I started back with Libby about nine months ago now, which is literally crazy to think about it. And I continue to work with Libby and build my practice and build my social media and continue to improve upon the systems that we've put in place. And now I'm at the place where I'm finally full time.
I was literally starting from ground zero. I had a little bit of a social media following, but absolutely no mechanisms and systems in place to turn my followers into clients and make a sustainable living off of it.
I set a goal with Libby back in April that I want to be full time by January and thank God, knock on wood, I'm here now and I accomplished that goal.
The persona and business that I have online have taken so many more steps in leaps and bounds than I ever could have imagined. And I'm super excited to share that I quit my job and I am a full-time entrepreneur right now. I went from making $0 dollars to $18,000 months in under 10 month's time.
– Lauren Smith
After 1 year, I went from zero to multi-6 figures. Libby guided me the whole way through. I jumped leaps and bounds in my business quicker then I ever could do on my own. If you want to grow and succeed listen to every word Libby says and do it.
– Tallene Hacatoryan
Finding my niche of weight loss was something Libby helped me do.I was tired of seeing every condition under the sun. Libby helped me attract one specific type of client and stop doing one-off appointments. Libby also helped me to create bundles and then packages.
Working with Libby was the best thing I ever did for my business.
– Mikka Knapp
I am so happy I made the investment to work with Libby when I did. Before I started working with Libby I felt like I was spinning my wheels trying to create this online presence and business but it was going nowhere. Through Libbys support, tools and coaching I was able to niche down, create an online program, put systems into place and attract my idea client. I also was able to create a group coaching program that exceeded my sales goals on my first launch. I now feel like I understand how to market online and continue attract the clients I want to work with through social media. Libby has helped me develop a confidence in my online business that I never though I would have. I would absolutely recommend Libbys program to other dietitians who want to start or grow their online business.
– Heather DiBiasi, MS, RDN
Libby helped me see the importance of niching down. I thought I had already, but I needed to go further with it as I was still too broad. Once I did that and updated my social media, I started getting a lot more views and engagement on my Pinterest page. Once I got my website updated with my new niche, I noticed any new clients after this started to come in with the pain points that I work with! I feel like I can move forward with my practice and continue to grow since working with Libby.
– Carrie Weitzel
There were many benefits while working with Libby which I am completely grateful for. From our very first discovery call you were amazing! You helped me understand the importance of niching down and owning it. You helped me come up with a great handle which I constantly get great feedback on. You have definitely given me a tremendous amount of great ideas and future content that will help me build community, which is extremely important to me. You have given me confidence to step out of my comfort zone and create content that my audience would relate to. You helped me understand the importance of studying IG to look for what works and what doesn’t with my posts by looking at insights. The list goes on and on. I cannot wait to continue building my brand and taking with me all the great advice you have given me and implementing it. I would definitely recommend your services to anyone and cannot wait to work with you again!
– Diana Rodriguez
There was a point where my husband was like, "You know what? I think that you need to hire someone to help you" and that's when Libby, you came along and you helped me build my Instagram because at the time that I started working with you I only had about 3,000 followers and I didn't really have a plan. I just kept posting cute pictures of food with no good caption and I just realized from taking your course and working with you that you need to have an audience, you need to have a purpose for making these posts. Just don't post a random meal. That's not going to do anything. I think that kind of really helped me as well.
My Instagram account had hit a huge plateau- with my posts getting a very low engagement and my follower count began to slowly decline. I lost 400 followers, and i didn’t understand why. I kept on making excuses and blaming Instagram. After months of LOW ENGAGEMENT, i started to question the RELEVANCE of my content and was confused as to what my followers wanted and would find helpful.
The method showed me how to niche down and become content specific- to my particular audience. Suddenly, the direction and content of my page became clear and i started creating more content that was more niche specific.
Within just a few weeks of implementing these changes, my account starting to exponentially increase with almost +2000 followers! I was able to get more engagement on each post, as i had a clear idea as to what my audience were wanting out of my Instagram account, and more clarity on what particular topics they wanted me to address on social media.
I would HIGHLY recommend following this method to anyone wanting to 1) GROW their Instagram account and 2) find out what CONTENT your audience is expecting from you. It is extremely well structured, step-by step and short videos created by Rachel and Libby that were great to quickly listen to and were not very time consuming!
Business has been a lot different now because I'm very clear about who my ideal client is. Thanks to you Libby. So now what I'm starting to do is to nurture these individuals.
So one of the things when I first started a business was I developed a product first because I thought you can't really have a business without a product. So I was thinking, well I know a lot of people are interested in meal plans. So I spent a lot of time and energy developing a standard meal plan with tons of really good recipes. But the thing was I didn't have anyone to market this meal plan to, I don't even know if people are interested in purchasing this meal plan if a meal plan is something these women need. So that's something that's changed a lot for me too, is really figuring out instead of, I did things backwards. So I developed a product and and thinking that everyone would love it because I loved it doesn't mean that everyone will love it.
So I did things a little bit backwards. So now, yes, I'm going back to the drawing board, but I think what I'm doing now is spending a lot of my time and effort figuring out exactly what I can do to help these women specifically. And it may not be a meal meal plan, it may be a meal plan, but I have to do that time and research no matter how long it takes to really figure out what they need.
We're not taught marketing school. We have the clinical cells, we know how to be a great dietitian, but we don't really always know how to be the best entrepreneur.
Before working with Libby… I didn't understand. It wasn't clear until I started working with Libby on how to build my online practice, with a specific niche.
And now I'm completely solely online and I have clients from the East Coast, Midwest, and the West coast and I absolutely love that. So it is, it's grown my practice significantly.
Instead of being a complete stay at home mom, I feel like I have the best of both worlds. I'm able to take my kids to school, I'm able to plan my online business around my kids' schedule. And working is pure joy for me. So it's given me the ability to work and find my passion, interact with clients and help them achieve a healthier version of themselves. Along with being a mom and working online, it makes me a better mom, a better wife, and a better person, just overall and a better registered dietitian because I'm able to do everything without truly feeling like I'm giving up or sacrificing anyone or anybody.
I started working with Libby once my 1:1 client slots were maxed out. I was looking for a way to serve more people without having to clone myself or hire another RD to see clients. Libby helped me launch my group coaching program which has been one of the best things to happen to my business. I was hesitant at first – not sure of the logistics, how I’d run it, if people would buy, etc. but Libby encouraged me to push through those limiting beliefs and now I’ve run three rounds of my 12 week group coaching program and can effectively scale my business, serve more people, make more impact, and increase my revenue!
I worked with Libby at a time where I was an extremely stressful place personally. Libby was able to keep my focus on the business, and quite honestly prevented me from giving it up all together. There were times working with Libby that I felt uncomfortable in the changes she suggested. They were alien to me. But, because I trusted her so much I went with them. From this I have learnt that to make progress you MUST feel uncomfortable. Comfort in business is not progress. As a result from working with Libby for 6 months I now have a thriving online membership within my niche. This provides semi-passive income which is growing each month. I also successfully manage a dietetic clinic in a different continent to where I live, providing another revenue stream. All this was achievable along-side a full time job. Libby has given me the tools to go forward and continue to increase my revenue streams in a methodical and planned way - no panicking or random trials! Thank you SO much!
– Kirstin Jackson
Before I started working with you, I did not understand like how to use it as a business tool. And so it's just funny to kind of look back. Like I have a very clear direction. Every single post that I make is specific to my avatar or my ideal client. I know who I'm talking to. I think before I was trying to talk to everybody, but instead I was talking to nobody and just kind of hoping for the best and nothing was happening. And so now I have a very clear direction, a strategy, I know who I'm talking to and it's going well, a lot better than I would have ever expected. So it's been not only a really fun and kind of helpful as far as kind of the creative side of my brain, but it's, it's also been challenging. It's a totally kind of outside my realm, you know, at first like being on stories is super uncomfortable and now I, it's kind of fun. So it's just, I think it's grown me in a way that I didn't expect.
– Dr. Heather Finley
If I didn’t work with Libby I wouldn't have started. I have pushed past my limiting beliefs. When I started working with Libby I had no Instagram page I just knew I wanted to help people. People who work out and want to get stronger. She's helped me align my message and market myself to sell my services.
I wish I would've known that this was a possibility back then because it opened up my mind to the possibilities out there. It's not just clinical food service or longterm care. There's more to it. You can help people and you can create that for yourself and I feel that is so important because anything is possible and we have all the skillset and the knowledge and we don't need anyone else's permission to do this. You can just do it on your own and learning that was so powerful.
– Sam Cartina
It is possible. Work with someone like Libby who can help you implement what you need to make those sales.
I went from someone that thought I was stuck in clinical forever. I was unhappy. I was just overwhelmed with all these ideas. I had had no idea how to implement them. Just making that first sale was ... it was so amazing. It just kind of just starts to roll into other things from there and it'll just continue to grow.
Since working with you I've seen that niching down is extremely important and that's something I wish I had done earlier.
Feeling like you're not an expert yet can definitely kill your confidence. Especially being a new dietitian and constantly hearing that you're not good enough or you won't be able to get it done or you won't, you know, you won't be able to meet your dream.
I'm so grateful for the opportunity and I also probably wouldn't have been able to do it without you because I know when we started working together I definitely lacked some confidence and you made it very clear that I was able to start a private practice on my own.
I am so glad I invested with Libby. Her experience in helping female dietitians niche down so they can skip clinical and grow a profitable business that they absolutely love, is exactly what she helped me do. Throughout the 6 month group coaching, I development a new and improved mindset and learnt to look at my content and messaging from my ideal clients perspective. I am still learning but understanding who my ideal client actually is, has been a game changer. I truly believe I would still be trying to figure out what sells on Instagram on my own if I hadn't invested in myself and my business. Now, I can say I have made more money than I have ever before in private practice, just by implementing Libby's framework. Finally, I cannot thank Libby enough for her contribution to our group. It has been the hardest 6 months my generation has ever faced and she continued to mentor, support and show her vulnerability through a period of time where we didn't know what tomorrow would bring. She just went above and beyond as you can truly see she wants each and every single client to succeed. I don't know what else to say but if you've been thinking about applying to work with Libby, even just for a second, you're thinking too much. Best investment I have ever made!
I started working with Libby about six months ago. And to be honest, before I started working with her, I was really thinking about making a career change just because I was feeling a little bit discouraged, in the dietetics field, and just what options I had available to me for jobs with what the salary was for, what the job had to offer. I knew that in my professional career I wanted to make more money than that. When I met Libby, when I happened upon her and when we started working together she helped shift my mindset to where I really was able to believe that as a dietitian I could create my own virtual private practice where I could actually help other women create impact and at the same time monetize and be able to make a salary. That in my mind is what I want to make in my professional career.
– Bonnie Roney
Working with Libby has been the best decision that I have made for my business. I started my business about a year ago and without her I would have never had the guidance and support in order to make my current business a reality that I absolutely love and that has allowed me to leave my clinical job and pursue this full time while being financially stable and being confident in the systems in my business and allowed me to have a larger impact on the world and being able to spread my message and help the women that I help in my program. I am so thankful that I took the leap to work with Libby.
– Colleen Christensen
Libby definitely helped me apply myself and reach my goals faster than I thought I could. It was a great investment in myself and my business. I get messages every single day of Latinas thanking me for, you know, being on Instagram and sharing this information because they can relate to me and because they've never really seen anyone that looks like them sharing this kind of information. Instagram has created so many leads for me that I did not have before when I wasn't posting intentionally.
– Dalina Soto
I will tell anyone on the fence about working with Libby this: I hear you, it's hard to ask for help. And I know you are asking "will this be worth it?" The answer is yes. I wasted five years treating my practice like a hobby and telling myself "I could figure it out". I could not. And I regret waiting so long to invest when my practice could have been what it is becoming today A LOT sooner. If you're serious about your dream to create a private practice marketing through Instagram. Start now. And work with Libby.
Here are specific changes I have seen in myself and in my business since working with Libby.
(1) I am clear on my value and my message. My market research and copywriting skills have improved immensely and I have so much fun creating my posts each week. I feel more connected to my work as I ever have and I have regular engagement from followers sharing they feel the same way.
(2) I am consistent - I have learned to batch content 1-2 weeks in advance, consistently post, and measure my effectiveness on Instagram so I can continue to improve my message on less time. This is a work in progress - but already my quality of life has improved as my work-life balance is more predictable.
(3) I am creating an effective sales funnel with a relatively small following of just 500 followers as I write this today. Since working with Libby, I have gone from clients once-and-a while to getting 1 application per week for 3 months straight (I know because Libby taught me to measure this. How cool is that?!). I am selling 3 month programs at my highest price point ever.
(4) I am accountable to the systems I built to maintain my business. Libby offered me the focus and structure to measure the outcomes of my marketing/sales efforts so that I can keep growing on my own. I feel that I have sustainable systems I can continue to use to grow my work for years to come.
(5) I am more connected to dietitians like me. Through Libby's Facebook group for clients, I was able to network and connect with like minded dietitians in a safe space that Libby carefully moderates to add value to her already valuable 1:1 coaching. Libby also helped me create a plan to do more networking by creating a visibility plan, which was very helpful to me. I look forward to staying in touch with so many inspiring Dietitians that Libby has connected me with. I'm excited to keep creating opportunities for myself on and off Instagram. I have learned so much from Libby and I trust the same outcome for anyone who will work with her in the future.
– Melissa Landry
Developing the avatar that we talk about so that that also makes putting yourself out there not so scary because if you can think of this one person, this one ideal client and speak to him or her every single time, it's going to make your approach that much more effective
– Kerry McCarthy
Libby's group program provided me with the support and accountability that I needed to progress in my business. Not only that, she provides a ton of great information to understand the foundations of owning a business. I have grown my instagram following, gained confidence, and developed systems to keep my business functioning optimally. I can't wait to start taking clients 1:1!
– Kaitlyn Allen
And I think if I hadn't worked with you I would have way undercharged for my services. So I'm really grateful I had you to help me with that and like work through any imposter syndrome that came up.
– Elena Kunicki
I believe I am self motivated and hardworking but when you have no one to be accountable to or to REALLY have ask you about how your business is tracking then it is easy to just "keep busy". Busy does not mean successful.
I knew I was capable of more and in 2019 I wasn't feeling proud of where i was. After listening to Libby on her Podcast I KNEW she could take me to a place where I was proud!
Libby has helped me in so many ways, my top 5 would be:
- See all the opportunities rather than barriers
- Give me confidence to follow what I really want, i.e niche down!
- Inspiration and new ideas
- Accountability! I love that we set clear tasks and I love the feeling ticking them off!
- Enhance my ability to use IG as a marketing tool and to get new clients!
– Amy Gianotti
I worked with Libby for three months and I wanted to give you some insight into what that was like. So when I started working with Libby, I had already sort of started my own private practice. I wasn't really sure where it was going or what I was going to do next. I know that the corporate world clinical positions, I know that stuff's not for me. So I had always known that I needed to have my own business. I want to have my own creativity, I want to be able to talk to people the way I want to talk to them. So I wasn't exactly even sure what that looked like. And then my very first meeting with Libby it would truly was better than that.
– Brittany Woodard
One of the best parts about working with Libby is having a plan of action! Together, we discussed the vision for my social media feed and I was able to start working towards that vision, step by step. She helped me organize my thoughts, create an easy to follow social media schedule and helped me write better captions. I honestly felt so lost when it came to my social media presence before working with Libby, but she allowed me to build confidence and skills on exactly what I asked for – building my Instagram account! Working with Libby also changed my mindset when it came to my online biz – I had a lot of self doubt as a fresh RD and she encouraged me forward. For that, I am eternally grateful.
– Bri Collette
Developing the avatar that we talk about so that that also makes putting yourself out there not so scary because if you can think of this one person, this one ideal client and speak to him or her every single time, it's going to make your approach that much more effective
– Kerry McCarthy
I met my income goal in less than 48 hours after hiring Libby. I hit my first $300 dollars after 1 week of signing with Libby all from Instagram marketing.
I'm not even kidding, Libby even just starting has given me so much confidence. Even my preceptor told me I was acting more confident in the hospital this week and being more proactive. I think getting started on my business and doing more of what I love has made me happier and more fulfilled in my day-to-day life, even when I'm stuck doing clinicals.
-- Melissa, student in her internship.
When I reached out to Libby I was initially wanting to simply gain more followers on Instagram. My thought had been that when the day came that I wanted to start a private practice having a strong social media presence validated my standing as an individual dietitian. I had not originally thought of using Instagram as a means to actually make money, but more to use it as a branding platform. The problem was that my following was small and I had a difficult time growing and I figured there must be secrets!
I was drawn to Libby’s group because it was tailored to dietitians, and I wanted something very specific to our field. I was also very impressed by both of their branding, engagement, and growth in a short amount of time. Libby also came off as incredibly genuine and kind.
The most specific result was finally finding my niche. I had no idea how powerful it would be to “niche down”, and even though I’m still putting into place the steps from the course in six weeks I’ve already seen a big increase in followers, more people are engaging with my posts and stories, and larger accounts are featuring my message. Libby helped me see the uniqueness of my niche and that it’s okay to be narrow in my focus. They then helped me craft specific language that brought my audience’s pain points front and center and gave great input on how to create a straightforward but eye-catching bio.
I appreciated Libby’s honest feedback every step of the way. They spelled out reasons for why “x” would work better than “y” and then encouraged you to keep pushing and thinking about how to continually improve on it. I think they were a great balance between detail and big picture and they both gave equal input when needed.
I would highly recommend working with Libby if you are struggling to figure out your purpose on Instagram and looking for help with narrowing down your focus and finding your ideal client. She has shown that social media can be a powerful avenue for building side streams of revenue, and as dietitians, I think that’s something many of us want and maybe know we need to do, but struggle with focusing down our ideas and putting in place a plan of action.
When I came to you, you really helped me to understand that I needed an ideal client avatar and to stop talking about myself. That's all I did. I used the platform (like)... look what I did,... and I want this…. and look at me and like, who cares? ...no one. So you really helped me to understand that I'm talking to my ideal client avatar, Brittany. Whenever I write a post, it's for her and it's really for her to learn about my business and work with me eventually. But there's intention behind it and there's purpose behind it and there's thought behind it.
– Emily Kyle
SO MANY BENEFITS! I have to say that I have been very hesitant and skeptical in hiring a business coach. But now that I've worked with Libby I am kicking myself in the butt asking WHY I DIDN'T DO THIS SOONER. My husband joked and said I should've hired you when I first got the idea in my head of starting my own Nutrition Health Coaching Business. I received clarity on my message and niche and confidence in my business. I was able to streamline my services for each level. But I think mostly I feel supported in between our calls when Libby looks over everything and gives her honest feedback. I could probably write a page on how much this has changed for my business but I'll stop there!
– Drew Martino
I feel much more empowered and strong, not just as a woman but a dietitian since working with Libby.
Libby helped me understand what my ideal client needs. I pre-sold a recipe book on instagram for over $2500, sold more counseling packages, and I am clear with my marketing plan.
I can say that I am a different person, and I have a much stronger business since having a marketing plan. When I started my virtual private practice, I think it was March 2017, around there. I didn't really have a marketing plan. I had no idea what marketing was, or how to effectively sell my services, and I wish I knew more about social media marketing back then.
Because what I know now about marketing really, after with Libby, has really changed and elevated my business. In the past I relied a lot on word of mouth, and listing my services on different platforms to get clients, but I just wasn't growing as fast as I wanted to. Many colleagues said to accept insurance because that would allow me to grow faster, but I really didn't want to take insurance.
And so I felt frustrated that I couldn't really make my practice work the way that I had hoped, and I was ready to quit, but I knew that there had to be another way, and that's when I turned on to social media marketing.
But now, after working with Libby, I have a better understanding for how to market my services, and more importantly, how to sell my services through social media, and marketing feels a whole lot easier. And I want to say, almost fun.
I don't think I would have been able to do that without Libby’s help, but just being able to really post photos of me with animals, has really built a connection with my audience.
– Karla Moreno-Bryce
I approached Libby l because I wanted to change my niche on Instagram but didn't know how to do it! Libby helped me by focusing in on my ideal client and creating content that helped solve their problems. My result was a more efficient and focused account.
One thing I liked about Libby was her honest feedback based on experience and their own research.
I found the experience to be useful overall, especially bouncing ideas off other participants in the group also.
I would recommend Libby to people who need help starting their Instagram, re-branding or re-designing their account to reach their ideal client.
I guess my journey on social media started around a year ago. So initially I was just like, I want to start a nutrition Instagram.
My niche came relatively easy for me. I'm so happy I found Libby. Libby really talked to me about this whole idea of niching down. And I knew this girl really knows what she's talking about. I immediately had so much clarity.
I think at that point I had like 550 followers. I guess a little less than a year technically since I started that niche. Within months I hit 10,000 followers on Instagram. I landed a book deal, quit my job and now my goal this year is a 100K followers and a 100K income, which I think I'm almost there. I'm pretty close anyways, but that's definitely the goal for this year.
It's been awesome. And Libby was the catalyst to everything. I get like 90% of my clients from Instagram.