In today’s episode I talk with Morgan Specht, my brand expert and designer. Morgan specializes in helping businesses faced with huge opportunities find resourceful, efficient ways to communicate so they can make their statement with ease. We talk about how important design is, what it means to rebrand, and my personal journey with rebranding.

"You should be choosing your colors based on how you want your audience to feel or perceive about you when they come in contact with your brand."

In this episode we cover:

  • When does it make sense for an entrepreneur to rebrand?
  • When should an entrepreneur start to develop their new business’s brand?
  • Why it’s important to choose your brand’s colors with intention
  • How branding can help your business stand out

Resources from Morgan Specht:

The Ultimate Guide to Logos

Morgan’s Monthly Design Support Packages

Connect with Morgan on Instagram


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