Be your own boss, set your own rules.
Ever since I was young girl, I wanted to create my own rules and decide my own path. I didn’t want anyone else determining my work hours, salary, job description or even course load.
I wanted to be my own boss, create my own money and design a life that made me happy. I taught myself how to run a business and I’m here to teach you how to master your focus and transform your business to increase profit and impact.
I work with wellness professionals who love making an impact but struggle with increasing profit.
I began my first career in health and wellness over a decade ago as a Certified Personal Trainer and Registered Dietitian Nutritionist. During that time, I built a profitable personal training business working for myself in Manhattan, New York City. I made over 6 figures per year and helped people reach their goals, but my personal life was a complete mess. I struggled with finding balance and setting boundaries in my business. I was left with broken romantic relationships, inadequate self-care, and became extremely run down. I was making more money than I imagined, but I was miserable and empty. I felt lost and clueless on how to make money beyond the 1:1 model, so I stayed in the same cycle of trading dollars for hours. I hated surviving the rat race of my life. I didn’t know any other way to support myself, and I didn’t know my options. I didn't want a 9-5 job, but I also didn’t want to be overrun by a business that traded time for money. I needed to learn new skills, and fast.
Shifting my business model
In 2015, I launched my second career as a nutrition consultant where I create and teach academic curriculum for dental residents and medical students. As a nutrition consultant I vowed not to repeat the same mistakes from my first business in fitness; I shifted my business model from 1:1 to 1: many. Where my first career focused on 1:1 work, my nutrition consulting targeted the masses through groups, and work only in limited capacity in the 1:1 model.
Scale your business
In 2017, I started using social media with extreme skepticism and hesitation. I had failed at using social media effectively in my first two businesses, but I knew that using this powerful and free platform would only help build impact and opportunities.
Feeling determined, I spent countless hours experimenting with different types of content and evaluating them, until I was able to hone in on my target audience and provide them with content that helps solve their biggest problems. I use social media (Instagram and podcasting) to successfully market my products and services. I provide proven strategies among my clients and show them how to create, manage and sell their digital products and services in the online space.
My goal is to inspire my colleagues (Registered Dietitian Nutritionists) and wellness professionals. Working with me including showing you how to build, manage and grow multiple revenue streams from online marketing. I help you get clients, increase clients and/or create and launch digital products like online courses.
Education:
- Bachelors of Science in Nutrition, Hunter College New York
- Masters of Clinical Nutrition, New York University
- Registered Dietitian Nutritionist (RDN), Certified Dietitian Nutritionist (CDN)
- Certified Personal Trainer (CPT) via American Council of Exercise
- Group Fitness Instructor (GFI) via American Council of Exercise
Professional Associations:
- Academy of Nutrition and Dietetics (AND)
