Welcome to Episode 54 of the Nutrition Business Podcast with Libby Rothschild.

On today’s episode, I am chatting with Rachel Paul of @collegenutritionist all about opt-ins. Also called freebies or lead magnets, these are free resources that you create for your ideal client to download to capture their email address for your list so they can get to know, like, and trust you and eventually become a potential client of yours.

Want the transcript of this episode? Download it here.

Here are the takeaways from this episode:

  • By giving people an opt-in in exchange for their email address, they are more likely going to want to actually subscribe to your email list.

  • Don’t overthink your freebie – a list of something you currently are using or doing is a great idea of an opt-in. Just get it out there!

  • You absolutely need to have an email list – it is the only way you can control how often people see you (as compared to an algorithm with Instagram or Facebook)

  • If you give away your best stuff, people will pay you for more of that best stuff. Don’t worry about giving too much away.

  • You want to provide some mystery or frame your freebie in a way that draws attention. Use “secrets” or “mistakes” instead of “tips.”

  • Be sure to include a multiple calls to action, such as “download this freebie” and “reply and let me know x, y, or z.”