Welcome to Episode 30 of the Nutrition Business Podcast with Libby Rothschild.

On today’s episode, I am chatting with Rachel Paul of @collegenutritionist about niching down, mindset, and how to address negative comments on social media. Rachel has grown her Instagram following to over 200,000 followers and the majority of her leads come from this platform, which most entrepreneurs struggle with.

Rachel has used her entrepreneurial mindset to create a successful business that helps solve problems. For example, she struggled with finding information in college regarding eating and nutrition. Instead of throwing in the towel, she decided to find a way to solve that problem by creating those resources for college-aged students, niching down her brand specifically to that population.

In this episode, we will talk more about how to niche down, the importance of having an abundance mindset, and what to do when you get a negative comment on a post.

Want the transcript of this episode? Download it here.

Here are the takeaways from this episode:

  • To get leads from Instagram, it’s really important to utilize your link. Instead of using Linktree or a general website link, send people to something specific, like setting up a call with you or an opt-in or course you offer.

  • It’s important to invest in yourself as a business owner. But, don’t just make an investment in a course or training – you must APPLY everything you are learning.

  • Don’t be afraid to niche down. You aren’t limiting yourself by picking one topic – you are actually opening yourself up to more opportunities when you are speaking to one specific person instead of everyone.

  • You can establish yourself as an expert and you don’t have to prove yourself in other way before you do that at the expense of the expertise.

  • Don’t shy away from niching down just because you know someone else who is focusing on the same niche. An abundance mindset means there is room for everyone at the table.

  • Once you get viral posts or start getting more followers, you will naturally get hateful and negative comments. Don’t let this scare you away from niching down or posting about certain topics simply because you don’t want to deal with it.